New York, London, Paris, Munich…

Internationalising Your Business: The Strategy

21st Century Growth™ will come not from Fordism (faster, better, cheaper) but instead from constant corporate reinvention that develops new products and new markets.

And it’s this second part – the markets – where corporations get it wrong, over and over. They might have globalised, but they haven’t internationalised. The distinction might sound semantic, but it is critical. Continue reading “New York, London, Paris, Munich…”