If You Wanna Make The World A Better Place, Take A Look At Yourself And Make That Change.

“….the main responsibility”, asserts the brilliant Ian Priest in the IPA’s booklet A is for alliances: Less pitches, more partnership, “lies with client marketing and procurement”. Continue reading “If You Wanna Make The World A Better Place, Take A Look At Yourself And Make That Change.”

Careless Wispa.

When I was a boy, my Dad said to me:

There are three types of people in this world. There are people who make things happen. And there are people who watch things happen. Then there are the people who simply say, “What happened?”

Rose Fass has written a genuinely brilliant book about being, and staying, in the first category.

Continue reading “Careless Wispa.”