Let’s Go Surfing Now?

There may not be much choice for Quiksilver employees. Bloomberg, amongst others, reported the Chapter 11 filing of the surf-wear brand earlier this month. It may have been massive in our youths, but a failure to evolve is now costing the dudes dear.

Laid-back might be the right approach as you wait to ‘drop-in’ to the next ’set’, but in 21st Century retail, it is the (salty) kiss of death….

Monticello LLP

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