Smooth Operator.

‘Unexpected item in the bagging area!’.

Tesco has listened to customer feedback/ire and ‘humanised’ its automated check-out machines.

Specifically, it has decided to make them less ‘shouty’.

Thank goodness.

Now all they’ve got to fix is a weird positioning in segmentation no-mans land, an albatross of a real estate portfolio, a tired visual identity….

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