Me, Myself and I.

It’s here, finally.

Shop Direct, according to The Drum, has mastered what many of us have long since been predicting: the fully personalised homepage.

If the story is to be believed, it’s a revolution in retail and will enable the Liverpool-based retailer to ride the wave, whilst competitors play catch-up.

The only question is; as more of us have the luxury of working towards the upper end of Maslow’s pyramid, we change, and our tastes change with us: will a ‘fully personalised’ site be able to accommodate that?

Monticello LLP