Soul Sister.

Today’s UX people are (perhaps justifiably) proud of the impact that they have on web design, putting the user and her journey centre stage.

But it’s nothing new, of course.

We love the founder of the Shakers, Sister Ann Lee, quote:-

“If it is not useful or necessary, free yourself from imagining that you need to make it.

If it is useful and necessary, free yourself from imagining that you need to enhance it by adding what is not an integral part of its usefulness or necessity.

And finally: If it is both useful and necessary and you can recognize and eliminate what is not essential, then go ahead and make it as beautifully as you can.”

Arguably, that’s the mantra followed by any great designer of any era.

“Form follows function”, as American architect Louis Sullivan had it.

Spot on.

Monticello LLP