The Next Episode.

Forgot about Dre? Fast Company didn’t.

They ran a fascinating piece on his company Beats, its astonishing success, and its equally astonishing ‘Hear What You Want’ campaign.

What is so striking is that whilst the rest of the world is talking about ’storytelling’ (frankly, in hugely cliched terms) Beats is doing it: par excellence. And in the process, amongst other things, they are reinventing the way the music industry works.

Monticello LLP

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