Ann Summers is a household name in the UK.
And for a nation that still has a – well let’s just say – complex relationship with sex, the business has carved out a beautifully shaped niche for itself on the British High Street.
All the more reason to get their international e-commerce strategy just right.
Working in close collaboration with the brilliant Ann Summers team, we established:
– which non-UK markets they should target, and why;
– how to position the finely calibrated brand in those markets, respecting and working with the grain of local cultures and norms;
– what those markets needed, in terms of products and offer, and how best to offer that through appropriately localised e-commerce.
An incredible client, and a fabulous piece of 21st Century Growth thinking on their part: opening the door to exciting new markets.
A real buzz 🙂