He Just Smiled, And Gave Me A Vegemite Sandwich.

The Telegraph, following on from The Australian, reported on McDonalds ‘big experiment’ Down Under: to reinvent itself as a purveyor of gourmet burgers.

Build your own ‘specialty’ burger, choose your preferred seat, and have your food brought to you, complete with (cliche alert) your fries delivered to you in their own little fryer basket.

Smart business reinvention/evolution, or off-brand?

Either way, we like it when businesses experiment and are ready to make mistakes.

Mashable also covered the story, and there’s a neat little video to watch too.

Monticello LLP

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